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How to seize the opportunity of Fosun Tourism Culture (01992) under the trend of ice and snow tourism, with nearly 25 mountain ice and snow resorts globally deployed?
The cold wave warning in the south is piercing with cold winds, and the snowfall in the north is already snowy. However, the "cold economy" is releasing a "heat effect", and ice and snow tourism is sweeping across the country.
According to data from multiple third-party tourism platforms, the number of skiing related orders has surged several times this year. According to Feizhu data, the sales of ice and snow tourism products during the "Double 12" period increased nearly three times year-on-year; Qunar data shows that since November, the number of ski resort ticket bookings in China has increased by 147% compared to the same period in 2019; According to Ctrip data, since December, the order volume of skiing team tours booked for New Year's Day and Spring Festival has increased by 6 times and 16 times respectively compared to the same period last year.
